My Future Career Within The Healthcare Industry - 1659 Words

Throughout this document, readers will understand a few syllabus that I feel are important for my future career within the healthcare industry, some challenges I encountered, accomplishments, and opportunities that I have gained over the past seven weeks. In addition, taking the step to further my education is an accomplishment for me because if I did not decide to seek my dreams I would still be working at a convenience store. Furthermore, without this course I will not be able to obtain my college degree and seek employment in the healthcare industry. Therefore, it was a pleasure taking this class because I had the ability to gain more knowledge and skills for an administrative job. In addition, there are several insurance plans available throughout the United States; therefore, it is important to have the patient bring their insurance card with them upon arrival to verify his/her coverage. The purpose of health insurance is to reduce the number of individuals without insurance. Therefore, Obama created the Obama Care law to make sure all citizens have health insurance. Those who cannot afford insurance will have coverage; yet, those who refuse to get insurance will have to pay a penalty. This law is to ensure citizens are able to seek medical care before their sickness is incurable. However, besides Obama Care, individuals have HIPAA. According to Forney, â€Å"the primary purpose of HIPAA is to provide continuous insurance coverage for workers and their insuredShow MoreRelatedBecoming A Merger And Acquisition Consultant883 Words   |  4 Pagesin a specific field or industry. My short term goals consist of having a complete career change different from my current position now. I have a fondness to work in consulting or in financial services that would later position me for the dream job I desire. By obtaining quality academic education in business administratio n, I want to develop within a scope of a top financial firm. 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Terrorism Between Terrorism And Terrorism - 1852 Words

Terrorism in the twenty-first century has become an important phenomenon, as well as a key security issue for most countries. The 9/11 attacks on the World Trade and the Pentagon demonstrated the damaging impacts of such attacks. Since then, large-scale attacks have grown which establish the ongoing terrorist campaigns that continue over time, including the attacks in Iraq since the US invasion. The attacks not only constitute a threat but instead the cumulative effects of such operations are also very important. Fatality numbers also confirm the growing vulnerability of civilians everywhere to terrorism. (Collins, 2009) Terrorism has never been a new concern, but it has only become more prominent due to the relatively recent attacks on the West including the Charlie Hebdo attacks in Paris in January. Terrorism by definition is difficult to describe and the definition tends to vary widely, but they usually start at a common point of departure. Most scholars, including Lutz, interprets terrorism as a ‘pejorative concept used to create power in situations in which power has previously been lacking.’ (Lutz et al. 2005) Baylis et al. defines it as ‘the use of violence by sub-state groups to inspire fear, by attacking civilians and/or symbolic targets, for purposes such a drawing widespread attention to a grievance, provoking a severe response, to effect political change.’ (Bayis et al. 2010) However recently the definition of terrorism has started to evolve. A modern tendencyShow MoreRelatedTerrorism Between Terrorism And Terrorism1207 Words   |  5 PagesQuestion † What trends are evident in terrorism over the past 5 years? How have these trends impacted on the ways in which counter terrorism has responded in the Australian context? Introduction Terrorism poses a serious security challenge to the Australia and globally as it prevalence has increased over a decade although less attacks occur in the Western nations. 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Proposed Marketing and PR Plan for Converse Sports Free Essays

1.0 Overview of the Plan This marketing plan presents a strong case for CSI to be involved in strategic PR and marketing as well other value added activities to effectively communicate its mission, deepen its brand, and enhance its value and competitive advantage. Increasing competition and opportunity in the global sporting arena indeed makes it imperative to expand a brand’s horizons and differentiate itself from the competition. We will write a custom essay sample on Proposed Marketing and PR Plan for Converse Sports or any similar topic only for you Order Now This proposal is developed on this consideration and is aimed at supporting CSI’s objective to be a globally recognisable sports company. In line with the company’s primary objectives, acquisition of an existing communications agency is proposed to manage CSI’s marketing and events as well as those of its acquired firms. The agency would not only be responsible for creating better PR and brand awareness for CSI in general, but will also offer its own unique services to a wide range of customers. Akin to some of CSI’s existing competitors, value added services such as athlete management, performance coaching, media and sports management including translation services are proposed as part of the agency’s portfolio. The subsequent sections of the proposal present a breakdown of the proposed marketing and PR plan and clarifies its missions and objectives. 1.1 Mission †¢ To be a leading brand in global sports marketing, media and sporting entertainment by acquiring stakes in existing sports and media companies with unique intellectual property and distinctive entertainment cum sports quality. 1.2 Goals †¢ To be a globally recognisable brand in the world of sports †¢ To contribute significantly to the transformation of mass market sports into entertainment driven formats that appeal to the mass market. †¢ To increase stakes in sports marketing and digital media business. 1.3 Objectives †¢ To manage the commercial development of sports teams †¢ To develop new sports models from existing models †¢ Acquire strategic stakes in established sports, media and entertainment firms 2.0 Industry Overview In the last couple of years, some of the most defining features of contemporary sport is the way in which globalisation has informed businesses related to sports, the organisation of sporting competitions as well as the multidirectional flow of athletes across local, national and international borders. Research shows that the global sporting industry is worth over ?400 billion each year and the UK sport market was estimated to be worth ?19.5 billion in 2006, in 2011 it has been forecast that the value will increase to ?24 billion (Sport England, 2011). This turnover is shared amongst leagues, clubs, athletes and sports management firms. Research also shows that the global sports industry is on a faster growth pace than the GDP’ s (gross domestic product) of most national economies around the world and â€Å" the global sports value chain, its size, and revenues—has significant growth prospects for the future now more than ever. Of interest in the development of the ind ustry as well as its future prospect is the commanding role of sports management firms like CSI. According to a recent research published by Atkearny (a management consulting firm) â€Å"it is sports management firms who define the structure of professional sports around the world, they set the rules, organize the events and take responsibility for generating revenues from matches, media and marketing rights†. The nature of the industry, globalisation as well as the increasing opportunity in global sports holds another window of growth for sporting management firms in the future. 3.0 Product/Service Description The acquired communication agency as proposed would be primarily concerned with strategic marketing and PR management of CSI by promoting and maintaining its image and relationship with the public. It would also be responsible for designing and applying appropriate marketing strategies and techniques towards accomplishing CSI’s general objectives. In addition, the agency would be responsible for managing the image of sports team, individuals and businesses under the management of CSI. As part of marketing and PR, the agency would also manage CSI events and engage in a host of other related activities such as athlete management, global translation services, performance management, etc. Building on the company’s resource, the agency could also act as the marketing platform for existing companies under CSI. 3.1 Marketing Objectives †¢ Establish a clear plan of marketing actions and objectives towards accomplishing overall company goals †¢ Define the company’s goals, mission and objectives †¢ Develop market communications systems †¢ Understand the sports marketing industry †¢ Create an effective PR management strategy 3.2 Target Market The main targets of CSI services would be sports companies with mostly unique entertainment structures and new sports companies with innovative themes that can be transformed into the mass and commercial market. While CSI mainly operate from the UK, emerging Europe and other Emerging markets with promising future and prospects in sports and media such as Russia, Brazil, Asia and Africa will be targeted. Such companies will be SME’s and must have valuable intellectual property’ capable of commercialization. 3.3 Unique Selling Proposition Customers will choose CSI because it is managed by a team of seasoned and experienced managers and directors who have managed some of the best teams, clubs and companies around the world. 3.4 Positioning CSI would position itself as a sports and media company with significant interest in sports entertainment mix. Therefore, its positioning statement as it has always been would remain: †¢ Sports and media entertainment†¦ 3.5 Marketing Strategy The strategy considered most appropriate towards achieving valuable business outcome as well as attainment of the company’s goals and objectives is to acquire a modern and innovative communications agency. Such agency will be responsible for giving direction to CSI’s future in terms of marketing and events management while acting as a source of income for the company. Further explanation of this strategy is explained in the marketing 4P’s. The 4P’s are regarded as basic elements of the marketing plan for any business and they consist of the following: Product The main product offered by CSI is sports marketing through management of sports teams and associations. The company also buys stakes in innovative sports firms for management and further development into acceptable mass models. Under the present proposal, the company would offer additional products/services like athlete management, performance coaching, and management of media development as well as translation services mainly for Russian companies who wants to break into other European markets and abroad. Price Potential firms to be acquired will be offered the most reasonable prices as possible as long as it within limits which would be recovered within years deemed reasonable by management. Promotion Promotion is deemed to have four distinct elements such as advertising, public relations, personal selling and sales promotion. The two that will be deployed by CSI are advertising and public relations. Public Relations management would be conducted through press releases, road shows, seminars and conferences to build the image of the company. The company will also from time to time publish results of surveys and research conducted in-house as reports in newspapers, industry magazines and on web pages. Advertising would be done by reaching out to existing sports companies through various means like industry magazines, websites, bill boards and other B2B methods available. Place All services rendered by CSI would be offered through its offices both in London, Russia and other future locations. 3.6: Six Month Action Plan A sense of urgency is needed to achieve the outlined objectives; as such the following are important to be achieved within the next six months. †¢ Management must define a set of criteria of the specific features, nature and type of communications agency that will be required for acquisition. †¢ Identify possible lists of suitable communications agency to be acquired, once the right agencies have been identified using a predefined selection criteria, they should be critically assessed to determine their suitability to the company’s objectives, this would lead to shortening of the list. †¢ Inform important stakeholders, managers and directors in the organisation of the proposed acquisition plan to garner side support and ensure effective participation during and after the process. †¢ Set a budget plan containing how much will be spent on every aspect of the acquisition stage. †¢ Prepare and draw a tentative re-organisation plan for the company to allow for the newly acquired firm †¢ Prepare a detailed report to inform management of possible stages involved in the process and what the time lengths would likely to be. †¢ A proper risk assessment should be conducted when the final company have identified before final acquisition to have reasonable forethought about the nature and extent of risk in the proposed acquisition A transition arrangement should be planned to manage the acquisition process and the staff of the acquired agency to ensure cultural fusion and conflict management. Conclusions The brief analysis of sports marketing and the global sports industry presented earlier in this document has shown that global sports and media are a growth industry with tremendous future ahead. To avail such opportunity, marketing and publicity will no doubt play a major role. It is on this consideration that the marketing and PR plan of CSI was well thought out and articulated in this document which lays out the strategies and techniques for implementing an effective marketing. Given the quality amount of time and research committed to putting this document together, taking it to the implementation stage will surely contribute to the accomplishment of the company’s overarching goals and objectives. References: Sports England (2011). Economic Value of Sport, Sport Industry Research Centre Sheffield Hallam University Atkearny, the Sports Market Major trends and challenges in an industry full of passion, http://www.atkearney.com/index.php/Publications/the-sports-market.html How to cite Proposed Marketing and PR Plan for Converse Sports, Essay examples

Sophie free essay sample

Sophie You can always tell the days that Sophie is here because if you lay in my bed you can feel the Chex crumbs. When I roll over all I hear is crunch, crunch. When I hear that I just laugh to myself and try to pick them up or wipe them off. Her favorite food is Chex and Oreos with milk. Every time she comes to my house we have Chex (a toasted corn breakfast cereal in a square shape). Sophie is obsessed with Chex so she eats most of them. I eat like two squares and Sophie eats two handfuls. When I look there is none left and I have to get up and go downstairs to get some more. Then it happens again. By the time we are done I have eaten four squares and Sophie has had two bowls. We usually eat them right out of the box because it is to much work to keep getting milk over and over. We will write a custom essay sample on Sophie or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Plus we both are kind of lazy. You wouldn’t think that someone as skinny as Sophie could eat that much and still stay skinny. Sophie is one of my best friends. She is very quiet unless you are alone with her, then she is really funny and laughs a lot. Usually we hang out after school and go on the computer, walk my dog, or run around outside taking pictures. This fall we are going to go through our pictures and find at least two to enter in the Frederick Fair. We both have cameras so we can take pictures of many different things. We like taking pictures of sunsets, trees, and other nature scenes. We explore different settings on our cameras and find which setting is the best for that particular picture. She has brown eyes and hair that takes her hours to do. Her hair is usually pulled back in a poofy ponytail held by a humongous scrunchie bigger than my head. Her smallest scrunchie is way bigger than my big scrunchie. We tried after school one day to see how many times the scrunchie would go around my hair. It goes around my hair 3 times. Once I even wore one as a headband. I wonder where in the world does she get those things from. Big and Tall maybe. She lives with her mom, dad, brother, and grandmother. Sophie’s family is from Ethiopia so they all speak Ethiopian, even Sophie. Sometimes when I am at her house she has to tell her grandmother that she is going to my house. Since her grandmother doesn’t speak English she has to tell her in Ethiopian. I just stand there dumbfounded thinking, ‘what in the world is she saying.’ I ask her after we leave her house and she spells it out for me in English so I understand. Once she tried to teach me Ethiopian but I forgot it in five minutes. After that she got so frustrated with me she stopped trying. Her grandmother speaks it fluently though. Her grandmother can be really nosey sometimes and listens to our conversations even though she doesn’t understand English. But after a while you get used to it. Her favorite color is green. Her favorite drink is milk and she buys like four gallons of it at one time when she goes shopping. Since I raised my bed high er we both can fit under it. And we go under there and hang out and talk. We sometimes bring a flashlight so we can see each other’s faces when we tell jokes. Other times we bring even more Chex. That girl can sure eat.